1. EachPod

How Facebook Could Highlight Organic Conversions

Author
Jon Loomer
Published
Tue 13 Dec 2022
Episode Link
https://pubcast.jonloomer.com

If someone shares your ad and the person you did not pay to reach converts, Facebook will not report it. They could, but they don't. Likewise, if you have the pixel and conversion events on your website, Facebook knows if someone who engaged with your organic post converted. Facebook could highlight that, too. So, why don't they?

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