How are Meta's Changes to Aggregated Event Measurement Possible?
- Author
- Jon Loomer
- Published
- Thu 25 May 2023
- Episode Link
- https://pubcast.jonloomer.com
Meta recently announced huge changes to Aggregated Event Measurement, which is their protocol for handling opt-outs. It seems to be great for advertisers, at least in terms of making it easier. But I have lots of questions!
