Features Don't Sell, But Pain Does
- Author
- Jon Loomer
- Published
- Wed 18 Jun 2025
- Episode Link
- http://jonloomer.libsyn.com/features-dont-sell-but-pain-does
Most advertisers lead with features when they write ads, rattling off benefits and capabilities. But features don't move the needle. Jon explains the three-element framework that actually drives conversions and why pain points matter more than you think.
