Facebook Pixel Basics: 3. The Facebook Pixel and Optimization
- Author
- Jon Loomer
- Published
- Tue 15 Sep 2020
- Episode Link
- https://jonloomer.com
A big part of what makes Facebook advertising so effective is optimization. Facebook shows your ads to people most likely to perform a desired action, limiting waste. Without the pixel, you can't optimize for some critical actions.
To get access to the free Facebook Pixel Basics video series -- or the entire Facebook Pixel Masterclass -- go to jonloomer.com/fpm.
