Correlation, Causation, and Meta Ads Mistakes
- Author
- Jon Loomer
- Published
- Wed 25 Jun 2025
- Episode Link
- http://jonloomer.libsyn.com/correlation-doesnt-mean-causation-in-ads
When you change your targeting and results improve, or implement GA4 integration and performance tanks, it's tempting to assume one caused the other. Jon explains why advertisers constantly mistake correlation for causation and what you should do instead of jumping to conclusions.
