8. Real Estate Marketing Evolution | Streamlining Agent Efficiency | Todd Alexander (Ray White)

In this episode Todd Alexander, Head of Marketing at Ray White Corporate joins the podcast and delves into all things marketing. He discusses marketing technology for real estate agencies, including insights on Ray White's One System, their Canva integration, and other tools that enhance agent productivity and maintain consistent brand standards. 

There are plenty of practical recommendations that agencies large and small can learn from, including on the significance of customer experience surveys, the use of data, and the evolving role of AI and machine learning in the real estate industry.

00:00 Introduction and Episode Overview

00:41 Meet Todd Alexander: Journey to Ray White

02:45 Ray White One System: Enhancing Efficiency

04:07 Canva Integration: Consistency in Marketing

08:37 Customer Experience and Nurture Cloud

10:40 Setting Up a New Agency: Essential Tools

15:07 Balancing Paid and Owned Ecosystems

17:26 The Role of Data and Analytics

22:46 AI in Real Estate: Current and Future Impact

26:37 Closing Remarks and Thank You

The Property Edge Podcast from Land Services SA connects real estate agents with the ideas, technology and AI opportunities that can be brought into their own businesses to drive further success.

Visit www.propertyedge.app/the-property-edge-podcast to see other episodes, see episode summaries and read transcripts.

Learn about South Australia's locally made property research platform, Property Edge, at www.propertyedge.app