The Emotional Side of Buying Decisions | Gee Ranasinha

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PROFITABLE TALKS....

In this conversation, G. Ranasinha, founder of Kexino, shares insights on the challenges of running a marketing agency, the importance of cash flow, and the complexities of human behavior in marketing. He emphasizes the need for strategic thinking and understanding emotional buying decisions, while also discussing the process of diagnosing marketing problems and evaluating effectiveness. Ranasinha highlights the concept of costly signaling and how perceived value can influence consumer behavior.

PROFITABLE TAKEAWAYS...

• Sales is the name of the game in marketing.
• Cash flow is the primary reason businesses fail.
• The suckiness of a product often stems from cash flow issues.
• Human behavior in marketing is complex and unpredictable.
• Effective marketing requires a solid strategy and understanding of the market.
• Emotional decisions drive buying behavior more than logical reasoning.
• Most businesses don't know their actual customer needs.
• Marketing effectiveness is declining despite increased spending.
• Costly signaling can enhance perceived value of products.
• Many marketing agencies lack genuine expertise.

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