Empowering Small Businesses with Marketing Tools | Robert Downey

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PROFITABLE TALKS

In this episode of the Profitable Creative, host Christian Brim speaks with Robert Downey, co-founder of Simply Be Found, about the evolution of marketing for small businesses. They discuss the challenges faced by business owners in navigating the marketing landscape, the disconnect between marketers and business owners, and the importance of clarity in messaging. Robert shares insights from his extensive experience in the marketing industry, including the need for businesses to adapt to changing search engine dynamics and the significance of content, authority, and trust in effective marketing strategies. The conversation also touches on the lessons learned from past business ventures and the reality of achieving marketing results.

PROFITABLE TAKEAWAYS

• Simply Be Found was created to empower small business owners.
• Marketing often resembles a drug that businesses chase.
• The disconnect between marketers and business owners is significant.
• Search engines are evolving, and businesses must adapt.
• Content, authority, and trust are the pillars of effective marketing.
• Clarity in messaging is crucial for business success.
• Perfectionism in business can lead to costly delays.
• Marketing results take time and effort to achieve.
• Business owners must understand their own value propositions.
• The importance of pivoting when marketing strategies don't work.

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