Strategic Podcast Partners: What are They, Where to Find Them & Examples of My Own

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"How do you partner with all of these great companies that you work closely with?" It was a question I hadn't taken much time to think about because most of my partnerships in my business and with my podcast have happened organically. 

I didn't pay to join a private society of the "cool kids" in order to get my name or my show in front of the right audience. I'm a firm believer in connecting with people, adding value to them, serving their audience, and then seeing where the relationship goes.

But since the topic of strategic podcast partners has come up in more than a few conversations, I thought we'd do a deep dive about it today.

In today's episode, I'm sharing with you my definition of a strategic partner and what that relationship looks like. We're talking about the perks -- for them and you -- of working with closely aligned individuals and companies.

(We're also not so subtly talking about the importance of never taking advantage of any company, individual, or relationship you have.)

And, of course, I'm sharing with you some specific examples of my own strategic partnerships for you to think about for your own show.

Lastly, I'm sharing a few quick tips on where to find your next strategic podcast partner. Grab a notebook and get comfortable because I'm sharing all the good stuff in this episode.

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Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)

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