Understanding Amazon Prime Day in 2023

Welcome to another episode of the ProPhotoStudio podcast! In this episode, we delve into the world of Amazon Prime Day 2023, a global shopping event that has grown in popularity since its inception in 2015. We discuss why this two-day event is more than just a shopping spree but a strategic opportunity for both shoppers and sellers. Tune in as we share insights from a ProPhotoStudio report on how Amazon Prime Day can significantly boost a seller's visibility and sales.

Here's what we cover in this episode:

• [02:00] Becoming a Prime Member: We discuss the benefits of becoming a Prime member and how to time your membership to coincide with Prime Day.
• [07:30] Doing Your Research: We share tips on how to do your research ahead of Prime Day, including how to use Amazon's product image resizing tool to compare products effectively.
• [13:45] Utilizing Amazon's Shopping Features: We explore Amazon's shopping features that can enhance your shopping experience, such as "Watch a Deal" and "Amazon Assistant".
• [20:00] Optimizing Your Product Listings: We discuss how to optimize your product listings for increased traffic during Prime Day, including the importance of high-quality product images, compelling descriptions, and effective use of keywords.
• [28:30] Stocking Up and Preparing for Increased Demand: We talk about the importance of stocking up and preparing your logistics and customer service for the increased volume during Prime Day.
• [34:00] Leveraging Amazon Advertising: We delve into how Amazon Advertising can increase your visibility during Prime Day and share strategies like Sponsored Products, Sponsored Brands, and Product Display Ads.
• [40:00] Maximizing Prime Day with Photography: We discuss how high-quality product photography can enhance your product listings and increase