The Product Sessions
Do you dream of starting or scaling your own product-based business, but need some more guidance or inspiration? With experience working for surf brands like Hurley and O'Neill, host Rebecca Waldron and her expert guests will dive into topics every week that range from product development to marketing and sales. Rebecca has run her own product business for over 8 years while also raising 3 kids and knows the struggles many business owners face trying to balance work and family life. For a variety of industries ranging from clothing and apparel to home goods, beauty, paper goods, and more. Join us weekly for Product Sessions to boost your business and answer all your burning questions! Be sure to follow us on your favorite podcast app so you don't miss an episode and find us on Instagram @theproductsessions for more.
- Update frequency
- every 6 days
- Average duration
- 20 minutes
- Episodes
- 17
- Years Active
- 2023
Understanding Your Target Market
It is essential to understand who your target market is in order to effectively sell your products, but how do you do that? In this episode, we discuss how to do the research, what questions to ask, …
Coping with Overwhelm as a Small Business Owner and Parent
Coping with overwhelm as a small business owner and parent is no easy feat. As we get older, our number of responsibilities only seems to increase, especially once we have kids. With more balls in th…
How To Differentiate Your Small Business In A Saturated Market
In today’s world, there are so many brands and so much information we’re receiving all the time that our brains get overloaded. Only the most distinct information we see actually sticks with us. In t…
What Is A Tech Pack And Do I Need One For My Product Business
Today I’m talking about tech packs and answering all your burning questions. What is a tech pack or technical package? Why is a tech pack so important? Do you need a tech pack for your product idea? …
Corporate Career vs Entrepreneurship as a Parent
What are the differences between a corporate career and entrepreneurship and which option works best for a parent’s lifestyle? Today I’m going to share my experiences working both types of jobs and s…
How To Change Manufacturers For Your Product Business
Today we're talking about best practices when you change manufacturers in your product-based business. We'll discuss reasons to change manufacturers, where to find them, and what to say and do to get…
Being on Shark Tank, Raising Capital, & Developing a New Product with Hans Dose of Tenikle
Today I'm interviewing my friend Hans Dose who is an inventor and the CEO of the company Tenikle. In 2021 he landed a deal on Shark Tank with Daymond John after almost losing everything during the pa…
How to Make Money at a Pop Up Shop
Making money at a pop-up shop can be a little tricky, but is a great way to drive sales and increase brand awareness. Today I’m sharing the tips I’ve learned over the last couple of years that help m…
Should I Sell Direct to Consumer or Wholesale
Is direct to consumer or wholesale a better sales strategy for your small business? Which one will make you more money? Let's discuss the pros and cons of each method and how they work.
We discuss:
Dir…
Understanding Market Placement and Brand Identity with Laura Bonnell
Today we’re talking about Market Placement, Brand Identity, and finding your brand’s authentic story. Understanding your brand’s place in the market compared to your competitors will help you make de…
Let's Talk About Mental Health as an Entrepreneur
30% of entrepreneurs struggle with their mental health compared to 7% of the general population. While we don’t totally understand why that is, this statistic has proved true for me.
Being an entrepr…
5 Tips For Balancing Parenthood and Working From Home
Balancing parenthood while working from home is a new world that many of us are navigating. It can be so hard to get your work done at home and take care of all of your kids' needs without getting bu…
How to Have Your Products Made
You’ve got the idea, but how do you have it made into an actual product? In this episode, I help you simplify the process by sharing the 5 steps framework to get you from idea to physical product tha…
Workflow and Systems for a Small Business Owner
It's hard work juggling all the tasks of a CEO! Today I'm sharing the workflow and systems I use to help me work efficiently as a small business owner. I also share the products I use to help automat…
Should I Hire a Technical Designer and Where Should I Look
Taking your product idea from concept to actual tangible object can feel impossible, but with the help of a Technical Designer you can have Tech Packs made that will allow a manufacturer to make your…
How I Started My Own Bag Company
Do you have that entrepreneurial spirit but can't figure out how to turn it into an actual product-based business? It can be overwhelming and confusing to decide which idea to move forward with and h…
Welcome to the Product Sessions!
Welcome to the Product Sessions, a place where our mission is to help you launch or scale your own profitable product-based business. After a career in the surf industry working for brands Hurley and…