How to Measure Your Way to Success by Sephora's Product Manager

Product management is about creating change. Metrics are the guideposts that help us ensure that the changes we make are leading to the results we want. They let us forecast, provide early warning signals, and create incentives for action.

In this talk, Meghan Cochran, former Product Manager at Sephora, discusses designing good metrics, gaining alignment among a broad range of stakeholders, and communicating progress effectively. She talks about the trade-offs of looking at rates & ratios vs. absolute numbers, and funnels, cohorts, and other fascinating and exciting measures of success.