The OODA Loop: Decision-Making for a Dynamic World

In this episode of The Product Handbook, we break down the OODA Loop — a decision-making cycle built for speed, adaptability, and staying ahead in dynamic environments.

You’ll learn:

• The four stages: Observe → Orient → Decide → Act — and how to lock them into memory

• Why speed of iteration often beats the quality of individual decisions

• How the OODA Loop applies beyond its military roots — from Lean Startup to MVPs to day-to-day product leadership

• How to foster continuous feedback, psychological safety, and a team culture that embraces rapid learning and iteration

If you’re working in fast-changing markets, leading product bets, or just want to think faster and smarter — this episode gives you a battle-tested framework to move from reaction to strategic action.