The Math of Retention: Cohorts, Churn, and Compounding Growth Explained Simply

In this episode of The Product Handbook, we dig into the strategies and metrics that keep customers coming back — and why retention often matters more than acquisition for long-term growth.

You’ll learn:

• Why reducing churn is the most powerful lever for sustainable business success
• How to design personalized onboarding, ongoing engagement, and responsive support that build loyalty
• The key metrics to track — MRR, ARR, CLV, CAC, and churn — and how to use them to guide decisions
• How AI, machine learning, and cohort analysis can help predict churn and uncover growth opportunities

If you’ve ever wondered why some products quietly grow while others constantly chase new users, this episode shows how retention-focused strategy can turn customers into long-term advocates.