The Definitive Guide to A/B Testing

In this episode of The Product Handbook, we break down A/B testing into memorable, bite-sized pieces — helping you retain what matters and avoid the most common traps.

You’ll learn:

• How to remember the key stages of A/B testing using simple mnemonics

• What terms like control, treatment, and statistical significance actually mean (and how to explain them in interviews without sweating)

• How to spot false positives, underpowered tests, and sample size issues — before they derail your results

• Plus: how to ethically approach A/B testing with user privacy in mind

Whether you're prepping for a PM interview or launching your next experiment, this episode gives you the mental shortcuts and structure to think like a data-driven pro.