Product Storytelling: How to Persuade and Align Through Narrative

In this episode of The Product Handbook, we explore how storytelling helps product managers move beyond data and decks to truly inspire teams and stakeholders.

You’ll learn:

• Why stories create stronger alignment than facts and figures alone
• How to frame your product vision in a way that resonates with both executives and engineers
• Practical techniques for crafting compelling stories — from starting with “why” to making the user the hero
• Tools like visuals, analogies, and narrative structure that make complex ideas memorable
• How to refine and practice storytelling so it becomes a core leadership skill

If you’ve ever struggled to win buy-in for a roadmap or get teams excited about a vision, this episode shows how to turn product storytelling into your most persuasive tool.