Product Prioritization: RICE, ICE, MoSCoW and Making the Right Trade-Offs

In this episode of The Product Handbook, we dive into the core product skill everyone talks about but few do well — prioritization.

You’ll learn:

• How to apply popular frameworks like RICE, ICE, and MoSCoW without turning your roadmap into a spreadsheet contest
• The strengths and blind spots of each model — and when to use which
• Why effective prioritization isn’t about finding the “right” answer but making smart, consistent trade-offs
• How to balance data with intuition, and keep stakeholders aligned when priorities shift

Whether you’re juggling features, managing cross-team chaos, or prepping for an interview, this episode gives you the tools to prioritize with confidence and clarity — no dice rolls required.