Product-Led Growth: Turning Your Product into the Growth Engine

In this episode of The Product Handbook, we explore the fundamentals of Product-Led Growth (PLG) and how companies use it to scale without relying on traditional sales and marketing tactics.

You’ll learn:

• What PLG actually means and how it differs from sales-led or marketing-led strategies
• How successful companies design onboarding, pricing, and product experiences to drive self-service adoption
• The key metrics that matter in PLG, like time-to-value and conversion rates
• Why the flywheel model is replacing the funnel for long-term growth
• Practical steps for making your product the primary driver of acquisition, retention, and expansion

Whether you’re in B2B SaaS or consumer apps, this episode will help you rethink how your product can do more of the heavy lifting.