Minimum Lovable Product (MLP): Crafting Products People Actually Want

In this episode of The Product Handbook, we explore the Minimum Lovable Product (MLP) — the next evolution beyond MVPs, designed not just to validate functionality, but to spark real user connection.

You’ll learn:

• What separates an MLP from an MVP — and why "just good enough" may not be good enough anymore

• How to infuse delight into early-stage products without over-engineering

• The role of user research, competitive analysis, and behavioral insight in finding the lovable edge

• How to balance speed and emotion — creating an experience that works and wins hearts

• Memorable strategies to define, test, and iterate on what truly makes your product lovable

Whether you're building a new app, entering a crowded market, or just tired of launching things no one remembers — this episode will help you shift from minimal to magnetic.