From Zero to One, from One to N: Building and Scaling Products

In this episode of The Product Handbook, we explore the two major phases of product growth — creating something new and scaling it to reach its full potential.

You’ll learn:

• What defines the “0 to 1” phase — from idea validation to finding product–market fit
• How the “1 to 100” stage shifts focus toward scaling users, processes, and impact
• The skills, leadership styles, and decision-making approaches that work best in each stage
• The unique challenges of innovation vs expansion — and why each demands a different mindset

Whether you’re launching your first product or scaling an established one, this episode gives you the mental models to navigate growth without losing momentum.