Escaping the Feature Factory: How to Build Outcome-Driven Product Teams

In this episode of The Product Handbook, we dig into the concept of the Feature Factory — where shipping features is celebrated, but impact is ignored.

You’ll learn:

• What defines a Feature Factory, and how to recognize the warning signs

• Why delivering features without measuring outcomes leads to wasted effort

• How to shift toward empowered product teams that focus on solving real user problems

• What outcome-driven roadmaps look like — and how to use product discovery to prioritize smarter

• The role of leadership, team structure, and validated learning in building products that actually move the needle

If your team is stuck churning out tickets with no clear value — or you’re preparing for interviews where product thinking matters — this episode will help you speak confidently about what great product teams really do.