Decision-Making in the Fog: Navigating Ambiguity as a Product Manager

In this episode of The Product Handbook, we tackle one of the toughest challenges in product leadership — making decisions when the data is incomplete, the risks are unclear, and the stakes are high.

You’ll learn:

• Why our brains resist ambiguity and how that bias can quietly derail product thinking
• How great PMs build a tolerance for uncertainty and keep moving forward without perfect information
• Mental models and principles for making better decisions in complex, high-stakes environments
• The power of clear communication, good questions, and a resilient mindset when leading through the unknown

This episode sets the stage for a series on product decision-making, starting with how to think before you choose. If you’ve ever hesitated in the face of too many options or too little clarity — this one’s for you.