The Problem With B2B Marketing
Welcome to The Problem with B2B Marketing, the podcast for everyone working in B2B marketing and sales today.
In each episode we tackle the issues keeping B2B CMOs up at night—from the biggest challenges to emerging threats.
By talking to experts who have dealt with these problems - or are leading the charge to find new answers - we aim to share with you clear, pragmatic, and actionable insights to inspire you to develop solutions of your own...
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- Update frequency
- every 29 days
- Average duration
- 53 minutes
- Episodes
- 12
- Years Active
- 2024 - 2025
Episode 12 Elliot Moss, Mishcon de Reya: The Problem with Brand in B2B
In this episode, Kevin Sutherland sits down with Elliot Moss, Chief Brand Officer at Mishcon de Reya, to discuss the often-misunderstood concept of "brand" within professional services and B2B market…
Episode 11 Dom Hawes, Selbey Anderson: B2B Marketing is “looking in the wrong direction”
Is marketing having an identity crisis? In this episode, Kevin sits down with Dom Hawes, CEO of agency group Selbey Anderson, to ask why so much B2B marketing has become narrowly focused on content a…
Episode 10 Pip Jamieson, The Dots: The problem with building a community that delivers ROI
Building a B2B community sounds great in theory but how do you make one that actually delivers value? In this episode, Kevin talks to Pip Jamieson, founder of community platform The Dots, about what …
Episode 9 Matthew Magee, Pinsent Masons: The Problem with B2B… Thought Leaders
In this episode, we’re joined by Matthew Magee, Head of Digital Content at Pinsent Masons, which has been the most visited legal firm website in the world, every month, for the past 20 years. Drawing…
Episode 8 Michelle Booth, former Natwest and Lloyds: The Problem with B2B… Change
In this episode of The Problem with B2B Marketing, Kevin Sutherland is joined by Michelle Booth, former head of marketing strategy & innovation at NatWest, and former head of Growth & innovation at L…
Episode 7 Joel Harrison of B2BMarketing.net and Katy Howell of Immediate Future: The Problem with B2B Influencer Marketing
In this episode of The Problem with B2B Marketing, Kevin Sutherland is joined by Joel Harrison of B2BMarketing.net and Katy Howell of Immediate Future to discuss the problem with influencer marketing…
Episode 6 Gemma Greaves, Nurture & Partners: The Problem with B2B Networking (and why we need to reframe it)
In this episode of The Problem with B2B Marketing, Kevin Sutherland is joined by Gemma Greaves, co-founder of Nurture & Partners, to tackle an issue many find uncomfortable: networking. Gemma shares …
Episode 5 Mat Morrison, Digital Whiskey: Breaking B2B Marketing Orthodoxy
Mat Morrison, co-founder of Digital Whiskey, media agency for the professional services sector, joins us to discuss the challenges of breaking free from entrenched B2B marketing orthodoxies. In this …
Episode 4 Emma Clarke, CUSP: The Problem with B2B Communities
Emma Clarke, founder of community-building consultancy CUSP, explores the challenges of building effective B2B communities. Drawing on her experience working with brands like Soho House, Soho Works a…
Episode 3 Nick Andrews, Knight Frank: The problem with the B2B Blandemic
Nick Andrews, Partner and Head of Commercial Marketing at Knight Frank, delves into what he calls the "B2B Blandemic"—a term borrowed from designer Thomas Heatherwick to describe the wave of uninspir…
Episode 2 Lucy Ferguson, DeepL AI: The Problem with Thought Leadership
Lucy Ferguson, Content and AI Marketer, and former Head of B2B Content at Google, discusses the problem with Thought Leadership. Focusing on the common mistakes she has seen over the course of her ca…
Episode 1 Matthew Gale, Deloitte: The Problem with B2B Podcasts
Welcome to the very first episode of The Problem with B2B Marketing! We talked to Matthew Gale, Director of Brand & Creative Content at Deloitte and architect of The Green Room, one of the most succe…