Episode 28 - Mark Bidewell of BISON

In this episode, Colin interviews Mark Bidewell, Managing Director of BISON, a print,  signage and graphics business founded in 1976. Mark shares his journey from delivering paper at a young age to leading the company through significant evolution and growth.

The conversation covers the importance of curiosity, lessons learned in business, the transition from traditional print services to modern solutions, and the value of company culture. Mark emphasises the need for businesses to be more than just service providers, advocating for a consultative approach to meet customer needs.

The discussion also touches on the challenges faced during the lockdown and how BISON adapted to ensure the safety and well-being of its employees while maintaining a focus on growth and innovation. In this conversation, Mark Bidewell discusses the importance of communication in fostering a strong team culture, navigating challenges, and the journey of business growth through diversification.

He emphasises the need to break free from the commodity trap in the print industry by focusing on client success and value propositions. Mark also shares insights on integrating sustainability into business practices, the challenges faced in implementation, and the importance of making sustainability both practical and profitable. The conversation highlights the significance of inspiration and shared knowledge in driving sustainable practices within the industry.

Mark also discusses the importance of storytelling in business, fostering creativity within teams, and building a positive company culture. He emphasises the need for networking and learning from diverse industries to stay innovative. He reflects on personal growth and the significance of engaging the next generation in the print industry. He shares insights into his daily routines and the importance of making decisions, highlighting the value of collaboration and knowledge sharing in achieving success.

Takeaways

• Bison was founded in 1976, originally focused on importing pulp and paper.


• Mark Bidewell joined the family business at a young age, delivering paper.


• The business has evolved from paper importing to a full-service print provider.


• Mark emphasises the importance of curiosity and listening in business.


• Bison transitioned from traditional photocopying to modern print solutions.


• The company values culture, teamwork, and a positive work environment.


• Mark believes in extreme ownership and accountability as a leader.


• During lockdown, Bison focused on safety and job protection for employees.


• The company has grown significantly in size and capabilities over the years.


• Bison aims to be a trusted partner for clients, not just a service provider. Communication is key to fostering a strong team culture.


• Good times are enjoyable, but tough times reveal character.


• Client success is integral to business success.


• Diversification can lead to unexpected growth opportunities.


• Breaking free from the commodity trap requires a focus on value.


• Sustainability should be a core value in business.


• Inspiration drives sustainable practices.


• Shared knowledge is essential for sustainability in business.


• Practical sustainability can be profitable.


• Luxury and sustainability can coexist in business. The story sells, while the price creates the problem.


• A total satisfaction guarantee can enhance client trust.


• Fostering creativity requires shared knowledge and insights.


• Networking in diverse industries can inspire innovation.


• Building a positive culture is essential for team cohesion.


• Personal growth is tied to the relationships we build.


• Engaging young people in the print industry is crucial.


• Daily routines can significantly impact productivity.


• Making decisions is more important than avoiding mistakes.


• Collaboration and knowledge sharing lead to greater opportunities.