$499 vs. $500

In this episode, I unpack the behavioral signals behind charm pricing, round numbers, and why sometimes $500 might actually convert worse than $499—even if the product is premium.

If you’re a founder or product owner, this isn’t just about pricing psychology—it’s about what your price signals to your customer, whether you realize it or not.

Research mentioned:

Wadhwa, M., & Zhang, K. (2015). This number just feels right: The impact of roundedness of price numbers on product evaluations. Journal of Consumer Research, 41(5), 1172-1185.

Connect

• ✅ Download our Behavioral Pricing Playbook for smart guidance on creating pricing that scales with your business.
• ✳️ Grab a free 15 Minute Pricing Audit to make sure your pricing reflects your value.
• ❇️ Connect with us on LinkedIn

Credits

• Host – Etinosa Agbonlahor
• Production – Juan Pablo
• Music – Serge Quadrado Music

Hosted on Acast. See acast.com/privacy for more information.