The Pricing Minute by Decision Alpha
Hosted on Acast. See acast.com/privacy for more information.
- Update frequency
- every 14 days
- Average duration
- 4 minutes
- Episodes
- 5
- Years Active
- 2025
Flat vs. Itemized Pricing: The Psychology Behind What Sells Better
Is a simple flat rate really the smartest way to price your product? In this episode, we explore surprising research that shows how breaking down your pricing line by line can boost perceived fairnes…
3 Signs Pricing Is Not the Problem
Sacrilegious but true-- sometimes changing your pricing is not the answer! So what are some signs that pricing is actually not the issue? What should you be focusing on instead of rushing to tweak yo…
What Would You Pay? Is the Wrong Question
What do Harlem hair salons and pricing research have in common? In this episode, Etinosa breaks down why letting customers “name their price” only works in high-trust relationships, and why real pric…
$499 vs. $500
In this episode, I unpack the behavioral signals behind charm pricing, round numbers, and why sometimes $500 might actually convert worse than $499—even if the product is premium.
If you’re a founder …
The #1 Pricing Mistake
In our inaugural episode, we explore why copying your competitors’ pricing could be costing you growth, and what to do instead.
Connect
- ✅ Download our Behavioral Pricing Playbook for smart guidance on …