The last mile problem: How data science and behavioral science can work together
- Author
- Deloitte Insights: Tanya Ott with Jim Guszcza
- Published
- Wed 06 May 2015
- Episode Link
- https://traffic.libsyn.com/secure/deloitteuniversitypress/Pressroom_Guszcza.mp3
If we want to act on data to get fit or reduce heating bills, we need to understand not just the analytics of the data, but how we make decisions. Host Tanya Ott talks to Jim Guszcza about the art and science of applying masses of data with the way human beings actually behave.
