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Predictably Inaccurate

Author
Deloitte Insights: Tanya Ott with John Lucker, Susan Hogan, and Trevor Bischoff
Published
Wed 07 Jun 2017
Episode Link
http://deloitteuniversitypress.libsyn.com/predictably-inaccurate

Do our digital breadcrumbs truly portray who we really are? In the mad rush to collect big data, are companies overlooking the fact that not all of what they have might be relevant? John Lucker, Susan Hogan, and Trevor Bischoff share insights on targeted messaging, data integrity, and much more.

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