A billion to one: The crowd gets personal
- Author
- Deloitte Insights
- Published
- Tue 02 Jun 2015
- Episode Link
- https://traffic.libsyn.com/secure/deloitteuniversitypress/BillionToOne_Mixdown_redux.mp3
The creation of products and services derived from crowd-based insights is the foundation of the “billion-to-one” experience. Taking your characteristics and behavior and contextualizing them with data from many thousands of other individuals allows designers to deliver products and services that are, or at least feel, unique.
