348: The Power of Authenticity in Sales with Fred Diamond

Fred Diamond's work at the Institute for Excellence in Sales (IES) and advocacy for Lyme disease awareness highlight how personal challenges can enhance one's professional capabilities. 

In a recent conversation with Collin Stewart on the Predictable Revenue podcast, Fred shared how an unusual path involving his battle with Lyme disease made him a better sales leader. 

This story is a testament to the power of empathy, authenticity, and commitment in building stronger professional relationships and achieving success in sales.

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