303: Optimizing Email Deliverability for Cold Outreach with Jesse Ouellette and Vaibhav Namburi

Is cold email dead? This age-old question has sparked debates and divided opinions. Jesse Ouellete, Founder of LeadMagic, and Vaibhav Namburi, Founder of SmartWriter, shed light on the truth behind cold email's future. 

Highlights Include: Is cold email really dead (1:20), What does “good” look like from a deliverability perspective (4:20), Google, Apple and other Email Security features to keep in mind (10:00), What can kill deliverability? (19:40), How many emails should you be sending per day? (23:40), The Persona might be Right, but the Intent might be Wrong (28:45), Emulating a Real Email Sending Pattern Behaviour (33:25), and much more.

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SHOW NOTES: 

https://mxtoolbox.com/emailhealth/ 

https://dmarcdigests.com/ 

https://mxtoolbox.com/emailhealth/predictablerevenue.com/ 

BIMI 

DNSimple.com 

https://www.linkedin.com/in/jesseoue/ 

https://www.linkedin.com/in/vaibhavnamburi/

https://www.smartlead.ai/