128: How Predictable Revenue built its innovative new Outbound Validation program with Chief Product Officer Kenny MacKenzie
- Author
- Collin Stewart
- Published
- Thu 14 Nov 2019
- Episode Link
- https://dts.podtrac.com/redirect.mp3/traffic.libsyn.com/secure/predictablerevenue/128_kenny_mac.mp3
On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes our very own Chief Product Officer, Kenny MacKenzie.
Kenny is a pillar of innovation at Predictable Revenue, helping lead the development of our products and services. He is also a sought after speaker, making appearances at international sales and technology conferences.
Throughout the pod, we do a deep dive into our new Outbound Validation program. If you’ve got a flair for outbound experimentation, you won’t want to miss this.
Highlights include: Kenny’s Journey (2:56), developing target lists, and the Predictable Revenue methodology (9:49), the four pillars (17:33), Outbound Validation (22:43), the brainstorming and testing process (47:44), gauging results (59:00), and why we’re sharing this information (1:11:12).
