069: The more things change, the more they stay the same: Aaron Ross and Drift’s David Cancel on the future of sales

On this edition of The Predictable Revenue Podcast, co-hosts Collin Stewart and Aaron Ross welcome Drift CEO David Cancel.

What hasn’t David done in the tech world? He’s founded five companies, executed numerous successful exits, and held a C-level position at one of best-known tech startups in history. #resumegoals   

Throughout the pod, Collin, Aaron, and David take turns reading the tea leaves and offer their thoughts on the future of sales (and take a trip down memory lane, too!). Highlights include: David and Aaron’s history in sales (1:32), the product qualified lead (7:07), the evolving compositions of sales teams (10:34), creating a personal connection (15:04), the importance of the SDR (21:54), Drift’s use of bots (28:48), and the aspects of sales that won’t change (49:58).