1. EachPod

053: Tailoring your tactics: why understanding the motivations of your different markets is critical to sales success

Author
Collin Stewart
Published
Thu 17 May 2018
Episode Link
https://sites.libsyn.com/90928/053-tailoring-your-tactics-why-understanding-the-motivations-of-your-different-markets-is-critical-to-sales-success

On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Gabriel Moncayo, Chief Executive Officer and Co-Founder of Always Hired, a San Francisco-based firm offering immersive sales training for those looking to break into tech sales.

Senior Sales Executive, Advisor, Head of Sales, Founder, CEO – Gabriel has seen, and led, a few growth teams in his day. Oh, and now he mentors those looking to break into the business. 

Throughout the pod, Collin and Gabriel take a tour through the world of sales tactics; specifically how to tailor your playbook to each market you sell to. Highlights include: defining different markets (5:19), tailoring tactics (12:03), understanding different decision makers (25:10), and tackling the enterprise (26:28).

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