1. EachPod

006: Kent Venook shares the salesforce playbook he developed ramping to 100 SDRs

Author
Collin Stewart
Published
Thu 25 May 2017
Episode Link
https://sites.libsyn.com/90928/prp005-kyle-norton-shares-his-sdr-outbound-playbook-and-how-he-uses-the-challenger-sale-in-his-outbound-campaigns

In this edition of the Predictable Revenue podcast, host Collin Stewart (flying solo) welcomes Kent Venook, Senior Director of Sales Development at Talkdesk, a rapidly-growing call centre software company based in San Francisco.

Kent is a Bay Area sales veteran with significant team-building experience. Prior to leading business development at Talkdesk, Kent helped scale the SDR sales team at Apttus from 4 to 100 members.

In this episode, Collin and Kent do a deep dive into the ever-important world of Salesforce (a company Aaron may have heard of :) ). Collin and Kent chat about how Salesforce consistency is critical to both scaling a sales team as well as diagnosing and fixing issues in the sales funnel. Highlights include: designing and teaching SDRs how to manage the key planks of Salesforce (14:00), the balancing act and benefits of implementing sales processes (26:52), how Talkdesk tiers its accounts (33:03), and Talkdesk’s lofty quotas (41:10).  

 

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