027: Practice Makes Perfect: How Catavolt Evolves its Sales Development Process to Perfect Account Based Sales

On this edition of The Predictable Revenue Podcast, host Collin Stewart welcomes Kim Brown, Sales Development and Marketing Manager at Catavolt, a enterprise mobile app development company.

To call Kim an account-based sales specialist is an understatement. Kim has helped lead her company’s sales development and marketing departments in routine process overhauls, all geared towards refining account based sales development.

Throughout the pod, Collin and Kim examine (in detail!) Catavolt’s continued account based evolution. Highlights include: Catavolt’s company / sales development alignment (6:28), Catavolt’s battle cards (25:28), what’s next for Catavolt’s sales process (45:03), and Catavolt’s SDR to AE handoff email (47:17).