70: How to Conduct an Astronomically Bad Press Conference

Imagine planning a press conference to address a widely publicized cheating scandal and rebuild your baseball team’s reputation. You’ve got your lineup set for what should be a home run, but you end up striking out.

In this podcast, I’m dissecting the Houston Astros' failed press conference.

The good news is it gives us a perfect example of what not to do. You never know when scandal may arise, so here are some pointers you can add to your reputation management playbook today. 

• [4:44] The planning. 

This is the first question an organization needs to ask itself.

• [9:16] The optics. 

How you should appear - and not appear - on camera.

• [11:53] The messaging. 

Follow this framework to respond to any crisis.

• [17:33] The opening statement. 

Here’s the best way to knock your intro statement out of the park. 

• [18:09] The sentiment. 

Why you need to get everyone aligned with the same message.

• [19:44] The moral. 

How to prevent a strikeout at your next press conference. 

Mentioned on the episode: 

• Head to my website and scroll to the bottom to download “Writing a Press Release for the Digital Age.” 
• Connect with me on Twitter. 

Listen + Subscribe Stitcher or Apple Podcasts

© Molly McPherson 2020

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