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POZcast x Immutable Mindset: Brands, Consumers, and How Sam Ewen is Bridging their Gap to Web3

Author
Adam Posner
Published
Wed 25 Oct 2023
Episode Link
https://www.thepozcast.com/

  • [00:49] Introduction to Sam Ewen
  • [03:01] Sam’s background and career journey
  • [05:21] Lessons learned from early internships
  • [06:46] Sam’s early career in music and tech
  • [08:45] How digital advertising, and experiential marketing prepared Sam for Web3
  • [12:51] The current stage of Web3: Are we still in the early innings?
  • [14:35] The uncertain future of Web3
  • [15:12] The evolving landscape of Web3: Differentiating between necessary and unnecessary applications of blockchain technology
  • [16:27] Navigating the transition from Web 2.5 to Web3: Balancing practicality and idealism in adopting blockchain technology
  • [17:47] The landscape for brands in Web3.
  • [19:16] Nike's drop and the future of digital wearables
  • [21:03] Mercedes' generative art drop
  • [24:52] CoinDesk's experiential approach to consensus
  • [26:03] Designing the Web3 programming and experience for the CoinDesk Consensus conference
  • [28:55] Brand summit and future of Web3
  • [31:56] How to keep events more intimate
  • [34:01] Consensus as the most meaningful event
  • [39:31] The negative impact of the hype around cryptocurrency
  • [46:24] CoinDesk studios' development initiatives
  • [49:09] The natural evolution of Web2.

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