Telling your brand’s story: What do you want prospects to think, feel, and do?

A key component to telling your brand’s story is the ability to understand your customer’s pain points, tell them how and why your product or service will solve the problem, and then present why you are the right person to solve their problem. It is about knowing what you want prospects to think, feel, and do, and then customizing the message from the user’s perspective, in a relevant and relatable way. In this episode, Patti Podnar (no relation), a content strategist and writer, explains her process for creating content that resonates and leads to business results. She also shares where businesses most often get tripped up and how to jump over such hurdles to get content marketing right.