Localize with linguistic, cultural, and functional effectiveness
- Author
- Kristina Podnar/Bruno Herrmann
- Published
- Thu 19 Mar 2020
- Episode Link
- https://www.kpodnar.com/podcast/localize-with-linguistic-cultural-and-functional-effectiveness
Globalization and internationalization are two distinct different practices, both of which pose challenges to everyone from large corporations to the small business looking to expand its markets. Bruno Herrmann explains the difference, and how to get your strategy right.
