If you want your digital transformation to succeed, culture and communications are key

In 2016 McKinsey estimated that 70% of complex, large-scale transformation projects failed to reach their stated goals. Two years later, it revised this estimate to say that only 16% of digital transformations resulted in successfully improved performance. As organizations increase their use of digital technologies to drive customer engagement, employee productivity, and resilience, are you set up for success? Pat Doherty, an association tech executive, explains how he has successful spearheaded a digital transformation within his enterprise and what it takes to be successful and beat the odds.