From professional soccer player to brand builder and beyond

What do you think of when I say soccer and digital marketing? Is it Nike or Adidas that come immediately to mind? What if I told you that a professional soccer player, who isn’t Ronaldo nor Messi, is taking the world on with same enthusiasm and ingredients as the big brands, but with more heart and focus on the long game, to successfully recruit a legion of followers? In this episode, Quincy Amarikwa talks about his journey through the sports world and what drives him to be relevant in today’s fluid digital world. It’s a recipe that each and every marketer needs to understand, including associated guardrails (or as I like to call them, digital policies).