We all know that we need to focus on SEO, whether it supports our website or to support users searching via a voice device such as Alexa. But with the rise of blockchain technology, we now have an alternative, community-driven search engine that can help us in a new era of open information. Decentralized search platforms can not only allow us new inroads to conversing with prospects and consumers, but they can also help deliver on the promise of protecting user’s personal information. In this episode of The Power of Digital Policy, Colin Pape talks about all things search and how it intersects with privacy to ensure your marketing and communication efforts are well-positioned.