1.7 Soundbite | The Power Of Emotions In Sonic Branding | Kevin Perlmutter, Limbic Brand Evolution
- Author
- Jasmine Moradi
- Published
- Mon 09 Nov 2020
- Episode Link
- https://www.jasminemoradi.com/podcast/episode-1-the-science-of-emotion-how-to-find-your-companys-limbic-sparks-to-build-better-emotional-connections-with-your-customers/
Kevin Perlmutter: "I learned a lot about the power of emotion, I learned and became more disciplined in the idea that you can create strategy through the lens of how you want people to feel. So when creating music and sound for brands, it's all about expressing what the brand is all about".
Listen full episode www.jasminemoradi.com
Soundbites
Soundbite #1.1 – The sound of Porsche (30:50)
Soundbite #1.2 – Limbic Sparks (35:28)
Soundbite #1.3 – Emotional branding “Focus.. Connect.. Evolve. (40:42)
Soundbite #1.4 – The power of emotional brand associations. (51:58)
Soundbite #1.5 – AT&T PAC “Encourage people to want to discover more”. (48:00)
Soundbite #1.6 – Habit vs. Loyalty. (55:08)
Soundbite #1.7 – The power of emotions in sonic branding. (15:28)
#audiobranding #sonicbranding #limbicbrandevolution #thepowerofaudioscienceai #soundmarketing #audio #music #sound #science #musictech #ai #jasminemoradi #kevinperlmutter #sounddesign #instoremusic #b2bmusic #neurosicenemusic #musicresearch #audioroi
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