1.3 Soundbite | Emotional Branding: Focus.. Connect.. Evolve. | Kevin Perlmutter, Limbic Brand Evolution
- Author
- Jasmine Moradi
- Published
- Mon 09 Nov 2020
- Episode Link
- https://www.jasminemoradi.com/podcast/episode-1-the-science-of-emotion-how-to-find-your-companys-limbic-sparks-to-build-better-emotional-connections-with-your-customers/
Kevin Perlmutter: "Well, there are three things that I probably primarily do. One is I help brands focus, I help them focus on what makes them unique and desirable. Helping them articulate what it is about their brand that people should care about".
Listen full episode www.jasminemoradi.com or Vlog https://youtu.be/EdO--RM0m64
Soundbites
Soundbite #1.1 – The sound of Porsche (30:50)
Soundbite #1.2 – Limbic Sparks (35:28)
Soundbite #1.3 – Emotional branding “Focus.. Connect.. Evolve. (40:42)
Soundbite #1.4 – The power of emotional brand associations. (51:58)
Soundbite #1.5 – AT&T PAC “Encourage people to want to discover more”. (48:00)
Soundbite #1.6 – Habit vs. Loyalty. (55:08)
Soundbite #1.7 – The power of emotions in sonic branding. (15:28)
#audiobranding #sonicbranding #limbicbrandevolution #thepowerofaudioscienceai #soundmarketing #audio #music #sound #science #musictech #ai #jasminemoradi #kevinperlmutter #sounddesign #instoremusic #b2bmusic #neurosicenemusic #musicresearch #audioroi
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