1.2 Soundbite | Creating Limbic sparks: When Emotional Motivation Meets Brand Desire | Kevin Perlmutter, Limbic Brand Evolution
- Author
- Jasmine Moradi
- Published
- Mon 09 Nov 2020
- Episode Link
- https://www.jasminemoradi.com/podcast/1-1-soundbite-the-sound-of-porsche/?preview_id=31937&preview_nonce=4069272bc9&preview=true&_thumbnail_id=31956
Kevin Perlmutter: "I'm helping brands find that intersection of emotional motivation between them and what their audience cares most about. I call that intersection of Limbic Sparks that's what creating Limbic Sparks is all about, people being emotionally motivated by what your brand is all about".
Listen full episode www.jasminemoradi.com
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