Design Thinking Beyond Business: Lucy Patterson on Life & Longevity

Lucy Patterson co-hosts Beginner’s Guide to Design Thinking, a Digital Women award-winning podcast that’s become a lead-generator without ever feeling like a sales funnel.

Now, she’s branching into her own solo show on life design and the longevity market. In this episode, Kevin helps Lucy unpack her doubts about running two podcasts, reframes the “problem” she thought she had, and shows how her next step is really just a natural extension of her expertise. Perfect for podcasters and founders wondering how to evolve their show without losing their audience.

00:06 – Lucy’s award-winning podcast and complementary co-host dynamic

01:21 – What design thinking actually is (and why it works)

02:19 – Why Lucy and Tracy started the podcast during lockdown

04:30 – From side project to commercial strategy: accreditation & sponsorships

06:15 – Using the show as an expertise display and client pipeline

07:45 – Lucy’s desire for a solo podcast with a clearer call to action

09:22 – Fear of alienating existing listeners by launching something new

13:27 – The problem Lucy wants to solve in her new show: midlife design & longevity

15:20 – Kevin reframes it: listeners will self-select, not feel alienated

17:23 – Asking the audience directly — Lucy’s upcoming newsletter experiment

18:35 – Building in public as part of the new show’s DNA

19:23 – Coaching vs facilitation: Lucy’s approach with design thinking

20:35 – Applying design thinking to everyday life decisions

24:25 – Lucy’s quirky example: bell ringing as a life experiment

24:45 – Where to find Lucy online