The Podcasters Lab
The Podcasters Lab is where good podcasts get sharper. Every other episode, a real host joins us for a live strategy session to uncover blind spots and build a show that actually drives results; more leads, more loyalty, more clarity. In between, industry experts share actionable insights on growth, monetization, and listener engagement. If your podcast sounds great but feels stuck, or you’re not sure what it’s really doing for your business - this is where you figure it out. No fluff. No guesswork. Just strategy that sticks.
- Update frequency
- every 7 days
- Average duration
- 36 minutes
- Episodes
- 11
- Years Active
- 2025
Niche Deep, Warm Sponsors, and Turn Your Podcast Into Pipeline
Business sounding board Phil Fraser built and sold a hyper-niche comparison site, then created the Leeds Business Podcast to spotlight real problems local founders face. In this conversation we unpac…
500 Listeners > 500k Views: Why Brands Are Betting Big on Small Podcasts - Ashley Morris
Ashley Morris joins Kevin and Lev in this episode of The Podcasters Lab to unpack what most podcasters get wrong about audience value, sponsorships, and monetisation. Together, they explore why downl…
Design Thinking Beyond Business: Lucy Patterson on Life & Longevity
Lucy Patterson co-hosts Beginner’s Guide to Design Thinking, a Digital Women award-winning podcast that’s become a lead-generator without ever feeling like a sales funnel.
Now, she’s branching into h…
How to Monetize Your Podcast Without Selling Out - with Stephanie Thompson
In this episode of The Podcasters Lab, Kevin is joined by global partnerships expert Stephanie Thompson for a deep dive into podcast monetisation that actually feels good.
Together they unpack what ha…
Trauma, Trust, and the Long Game: Confessions of a Successful Leader with Andrew Tallents
What happens when a podcast built from deep personal insight starts to double as a business development engine, without ever feeling like one?
In this episode of The Podcasters Lab, Kevin Redmond sits…
How to Attract Sponsors Before You’re ‘Sponsor Ready’ – with Alex Didio
Alex Didio didn’t wait for job listings. She created her own role working on Diary of a CEO and went on to lead commercial partnerships for one of the world’s biggest podcasts.
In this episode, she sh…
Caregiving, Growth, and Getting Found: Jennifer Fink’s Podcasting Mission
In this episode of The Podcasters Lab, Jennifer Fink joins Kevin to reflect on seven years and 400 episodes of her show Fading Memories, a podcast supporting caregivers of loved ones with dementia.
Je…
How to Structure a Podcast Episode That People Actually Finish
If someone downloads your podcast but doesn’t listen — did it even happen?
In this solo episode, Kevin breaks down why the first metric that really matters — and how your episode structure can make or…
The Hidden Gap in Pedro’s Podcast Strategy
Pedro has published 68 episodes of Rides to Success — a podcast at the intersection of cycling, business, and purpose.
But like many solo hosts, he's buried under the workload, chasing perfection, and…
How to Audit Your Podcast Workflow, Without Burning Out or Starting Over
So many podcasters burn out — not because they’re bad at it, but because their systems can’t keep up.
In this episode, Kevin and Lev walk through how to audit your podcast like a business:
→ Where time…
56 Episodes In, Time to Rethink the CTA
This isn’t a beginner podcaster story.
It’s for those who already have traction — but want alignment.
Zanna brings 56 episodes of momentum into The Podcasters Lab to refine the mechanics behind her tru…