How to Attract Sponsors Before You’re ‘Sponsor Ready’ – with Alex Didio

Alex Didio didn’t wait for job listings. She created her own role working on Diary of a CEO and went on to lead commercial partnerships for one of the world’s biggest podcasts.

In this episode, she shares what small podcasters get wrong about monetisation, and what to do instead.

We talk through:

• How to reach out to sponsors (before you think you’re ready)
• What makes a guest pitch stand out
• How to use content you’re already making to open doors
• The questions that matter most to brand partners
• And why shorter episodes might be the smartest move of all

Whether you’re sitting on 20 episodes or 200, this one is packed with practical strategy, minus the hype.

Chapters

01:38 - How Alex landed at Diary of a CEO

05:10 - What podcasters can learn from cold outreach

06:50 - Non-negotiables when pitching a guest

11:10 - What brands are actually buying

14:40 - How to ‘audition’ for sponsorships

20:35 - Packaging your podcast like a pro

25:12 - The 2 mistakes most podcasters make

27:40 - How to sweat the content

29:40 - What lights Alex up right now

Get in touch with Alex on LinkedIn