This episode explains how podcasters can use the Discord platform to promote their shows. It details setting up a Discord server, including creating channels for various purposes and inviting listeners. The episode also covers strategies for creating engaging content, such as hosting live events and running contests, and utilising Discord's features, like bots, for automation and analysis. Furthermore, it emphasises the importance of community building and interaction with listeners to foster loyalty and growth. Ultimately, the text advocates for Discord as a cost-effective and innovative tool for podcast promotion.